Women’s CricZone-Cricket Argentina sign historic five-year broadcast deal

Women’s CricZone-Cricket Argentina sign historic five-year broadcast deal
Cricket Argentina and Women’s CricZone, a portal dedicated to the coverage of women’s cricket across the globe, have entered into a broadcast partnership, making Women’s CricZone the official streaming platform for all home international matches of the Flamingos, Argentina’s women’s cricket team.

This is a landmark deal for both parties - Women’s CricZone still new to the world of live streaming, adding another feather to their cap, and Cricket Argentina, the first South American nation to secure a broadcast partner for their women’s team. The five-year deal will see all international matches – excluding ICC tournaments – played by the Flamingos in Argentina streamed live on Women’s CricZone’s YouTube and Facebook channels. Besides the exclusive streaming of the matches, they will also provide highlights, top moments from the games as well as a peek into the team’s training and preparations.

Speaking about the deal, Esteban Mac Dermott, CEO of Cricket Argentina said: “Lack of exposure is one of the main hurdles for cricket in our country and we believe that this partnership with Women’s CricZone can help in this aspect. I think the visibility provided by this coverage will inspire more players to participate, take up the sport and at the same time it will be comforting for those that already practice the sport.”

Since earning T20 international status in 2018, Argentina have played five matches – all in the 2019 South American Championships – winning three and losing two matches – both to Brazil. In 2020, it was announced that they would join Brazil, Canada and the USA to compete in the Americas regional qualifiers for the ODI and T20 World Cups.

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Mac Dermott added that he hopes the game will continue to grow, and the visibility provided by the broadcast will help inspire a new generation of players to take up cricket.

“Our main objective is to expose cricket to as many people as possible. With no cricket on TV, this is our best option to communicate, inspire and promote the game of cricket in Argentina,” he said.

Founder and CEO of Women’s CricZone, Yash Lahoti spoke of his continued commitment to the global game, adding, “As an organisation, we are determined to increase the quantity and quality of the coverage of women’s cricket around the world. After all, cricket is a global game, and we believe that everyone should be able to watch and have access to it. It is important that these women have the opportunity to showcase their talents on a visible stage.”

For Women’s CricZone this deal comes on the back of another five-year partnership signed with Rwanda Cricket Association. They made their first foray into the world of live streaming with the successful coverage of the five-nation Kwibuka T20 tournament in Kigali in June this year.