Women’s CricZone, a portal dedicated to the coverage of women’s cricket across the globe, and SportsTech venture RevSportz have entered into a content partnership for the ICC Cricket World Cup 2022.
Founded by sports journalist Boria Majumdar in December 2021, RevSportz is a platform that aims to take a holistic approach to sports coverage and development. This is a landmark deal for both parties – Women’s CricZone, the broadcasting partner of Rwanda, Argentina, Namibia, and Thailand, looks ahead to create quality content along with RevSportz. The video content will be streamed live on all social media accounts of Women’s CricZone and RevSportz.
As part of the partnership, the RevSportz team will work with Women’s CricZone‘s team to provide video content focusing on the World Cup. This will include 300+ hours of content, analysis and in-depth details, interviews from cricketers around the world. During the World Cup, the experts will analyze the play of the day with a pre, mid and post-match show. In the other exciting addition, some of the past legends of the game will also grace the show.
Speaking about the deal, founder and CEO of Women’s CricZone, Yash Lahoti said: “Through this partnership with RevSportz, we hope to provide quality content in the lead-up and during one of the biggest sporting events in the calendar. We have always been committed to increasing the quantity and quality of coverage provided to the women’s game, and we have no doubt this is a step in the right direction.”
Sunandan Lele, the consulting Editor of Women’s CricZone, congratulated the parties involved and expressed his views on the deal.
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“Even after a year of uncertainty over the World Cup, the event in New Zealand will provide viewers around the world an opportunity to see the immense talent involved in the game. With this venture, we hope to throw some much-needed light on the analysis of the game and stories of the players,” he said.
For Women’s CricZone, this deal comes on the back of broadcast deals signed with multiple nations and the successful coverage of the five-nation Kwibuka T20 Tournament in Kigali in June 2021.
“Women’s CricZone has been a pioneer in creating content focused on global women’s cricket. This association between RevSportz and Women’s CricZone will not only allow us to create some wonderful content but also ensure we tap into stories that have not been told before. Yash has been a dear friend and we are delighted to be associated with WCZ ahead of a big event such as the World Cup,” says Boria Majumdar, founder of RevSportz.
“Women's CricZone has been a great advocate of the global game and it is quite fortunate to see that our visions for sports content are aligned perfectly. This partnership aims to deliver intriguing content for the fans as we head into a mega-event,” adds Prantik Mazumdar, investor and strategic advisor of RevSportz.