Founded by Hong Kong cricketer Yasmin Daswani in 2018, Associate Women in Cricket is a platform that aims to "discuss, share and celebrate the journey of female cricketers in associate nations around the world". The team consists of Priyanjali Jain, Ruchitha Venkatesh and Nimisha Agrawal, all of whom have had experience playing the game in associate countries.
As part of the partnership, the Associate Women in Cricket team will work with Women's CricZone's editorial team to provide video and text content focusing on the associate teams. This will include weekly interviews or discussions with players, administrators, support staff and all those involved in the game at various levels. All content will be available on both Women's CricZone's and Associate Women in Cricket's digital channels.
In the lead up to the ICC 2023 T20 World Cup regional qualifiers, the initiative will help introduce fans to more players from the lesser known countries, thereby raising the profile of the sport around the world. Through this partnership with Associate Women in Cricket, Women's CricZone reiterates its commitment to leaving no stone unturned to improve the coverage of women's cricket.
"While we know quite a few men who play for the top 16-18 teams, we do not know too much about the lower ranked women's teams," Yash Lahoti, CEO and co-founder of Women's CricZone said.
"At the moment, except for Thailand - who participated in the 2020 T20 World Cup - I don't think too many people know the names of female cricketers in Associate or Affiliate countries. This is mainly because matches are not live-streamed, there is no marketing, etc."
"Yasmin and her team - all of whom have experience playing international cricket - have a deep passion for the game and provide a different and very interesting perspective. We are very excited to collaborate with them ahead of what is going to be a very exciting time for the women's game."
Echoing Lahoti’s sentiment, Daswani said: "Through this partnership with Women’s CricZone we hope to introduce the audience to the people involved in the women's game around the world.”
“There are so many untold stories, and we hope to give our audience access to as many of them as possible. This is in line with our shared vision to grow the game, and we hope that the increased coverage and conversations around women’s cricket will help stimulate an increase in funding."