ICC signs the partnership with Uber to support the World T20

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West Indies announces central contracts for players

West Indies celebrating after taking a wicket. ©ICC



The International Cricket Council (ICC) and Uber announced their first partnership to support the first ever standalone ICC World T20 in the West Indies this year. ICC and Uber both are working on one of the world’s most popular sports to engage the fans and the broader cricketing community to empower girls and women around the world.











This global partnership will take place on the ground activation to all the participating World T200 countries, along with a six-part digital film series including the inspiring stories of female cricketers, watch party and the promotions on the match day across Uber and Uber Eats in all the participating countries.



Social media plays a big role and will be engaged to celebrate women in sports and various community reach further like including sponsorships for aspiring female cricketers to join cricket academies and for the fans and families to cheer on their favourite players' live.



Explaining on the partnership, CEO of the International Cricket Council, David Richardson said, "Uber is a globally recognized brand and one that is committed to the empowerment of women around the world. As a sport, we have also made a commitment to grow the women’s game and it will form one of the pillars of our strategy that will be launched early next year."



"This is a genuine partnership that is focused on our shared values and Uber’s plans are exciting and complement what we’re trying to achieve. The traditional sponsorship model is changing and this collaboration is a reflection of that, it’s about a shared ambition to move women’s cricket forward, tell the story of our sport more broadly and build heroes in our game," Richardson added.



Brooks Entwistle, Uber’s Chief International Business Officer, shared, “We are absolutely delighted to be the first ridesharing and food delivery platform to partner with the ICC for the first ever standalone ICC Women’s World T20. We recognise the best way to change the status quo is to challenge it, and the ICC Women’s World T20 is a powerful showcase of women moving the sport of cricket forward while uniting and inspiring communities around the world. Together with the ICC, we are committed to supporting more women in sport, and to inspiring and enabling more girls and women to access opportunities, and become the change agents, world leaders and sports champions of tomorrow.”



India captain Virat Kohli too is happy with this initiative of ICC. Kohli, the Uber brand ambassador, shared, "I'm excited to hear that Uber and the ICC are partnering to support the Women’s World T20 in the West Indies. All women representing their countries will become better cricketers, but more importantly, they’ll also serve as role models to encourage other young women and girls to take up cricket, which I believe will empower them to be more focused, competitive and goal-oriented."



The mega event will start from 9 to 24 November 2018. The 10-team tournament will be played as the first-ever standalone event for the year between Australia, Bangladesh, England, India, Ireland, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.





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